OBJECTIVES
To create a series of authentic videos for Instagram Stories to showcase the F/W 2021 The North Face collection at JD.
The aim of the project was to seamlessly connect adventurous outdoor environments that are core to the brand with the adrenalin fuelled stage performances of TNF affiliated artists, that more reflect the aspirations of the audience.
RESPONSIBILITIES
concept development
story boarding
story boarding
* team and agency credits available on request