OBJECTIVES
RESPONSIBILITIES
In 2014, The North Face started creating it’s first lifestyle apparel line dedicated to explorers living in the city using the black box logo as a stand alone feature. Today, this collection lives on to be the spearhead of TNF’s streetwear line and reinforces its legitimacy as a life style brand.
As part of this cultural shift, it was necessary to create a more raw visceral creative direction for the brand.
RESPONSIBILITIES
concept development
art direction
photoshoot production
video shoot production
RESULTSart direction
photoshoot production
video shoot production
150K social engagements
800K social reach
800K social reach
* team credits available on request
