OBJECTIVES
Developed and launched menswear brand Profit X Loss. Overseeing the marketing, social media and influencer strategy. Also leading the product design, production and the sales team with 500+ accounts globally including big box retailers. At its peak, the brand was the no1 selling label in Lids stores across North America.
RESPONSIBILITIES
art direction
apparel design
sampling and production
photo and video shoot production
graphic design
*team credits available on request
apparel design
sampling and production
photo and video shoot production
graphic design
*team credits available on request
