OBJECTIVES
Tasked with marketing, producing and curating a national model contest for JD Sports with events in London, Glasgow, Manchester, Liverpool and Birmingham. An online entry portal was created. With entrants reviewed and then selected for the finals internally. The 300/500 finalists in each city where then invited to attend the city finals. The guests where entertained by DJ's, live PAs, dance battles while each finalist was then given a screen test and test shoot. Finalists where then selected and used in JD's national campaigns for the following 12 months.
RESPONSIBILITIES
event curation
event management
logistics
event management
logistics
* team credits available on request
RESULTS
10K entrants
2M social reach
competition featured in national press
2M social reach
competition featured in national press
