OBJECTIVES
Tasked with creating an engaging and larger than life story around the launch of the Asics NYTE-LYTE. Inspired by light painting, video and still life imagery where created for social, ecomerce, instore POS and an outdoor campaign.
RESPONSIBILITIES
concept development
script writing art direction
photo and video shoot production
art working
*team credits available on request
GO
100% product sell through
50K engagements
750K social reach
