OBJECTIVES
Tasked with taking the Greek Street exhibition, which showcased key adidas silhouettes on the road. Working with the adidas SPZL team to curate key elements from the main exhibition to feature in a 2 hour showcase for a JD Sports senior team convention.
To generate engagement, interactive elements where added, along with Trefoil themed croissants and fruit bowls. The exhibition culminated in speeches from adidas leadership and an interview with Gary Aspden.
RESPONSIBILITIES
concept development
art direction
installation
event management
art direction
installation
event management
