OBJECTIVES
Tasked with curating an exhibition to showcase the Superstar, Gazelle and Samba franchises. This included finding a suitable venue in the heart of London, sourcing relevant artefacts for display alongside contemporary product.
As the lead agency, RWD was also responsible for planning, designing and creating an immersive event space for the franchise films be premiered in an innovative way and host activations for WHS accounts including ASOS, FootPatrol and Offspring.
The exhibition first floor showcased the sporting and cultural heritage of the 3 key Originals footwear franchises.
The exhibition first floor showcased the sporting and cultural heritage of the 3 key Originals footwear franchises.
The basement was an immersive, event space, projection mapped to showcase the latest Originals campaign films. The customisable projection mapping allowed event partners to create their own customisable environment.
An accompanying evening events program with opinion leading agency, The Basement attracted Gen Z taste makers with a series of activations.
RESPONSIBILITIES
concept development
art direction
installation
event management
art direction
installation
event management
The Exhibition Space:
The Basement Event Space:
The Events:
Week long series of events with various adidas brand partners
Event featured in Hypebeast
Graphics mimicking outsoles of the Samba, Gazelle and Superstar outsole used as graphic elements in event space and social elements.